Probing ways to convince young women not to use indoor tanning

Messages with images depicting the harsh realities of melanoma are more powerful than the text-only warning required by the U.S. Food and Drug Administration in persuading women to reconsider indoor tanning.

The study, published in the American Journal of Public Health, is the first to examine use of persuasive messaging and graphic imagery for indoor tanning device warnings — the source of thousands of skin cancer cases, including melanoma, each year.

“In terms of a public health issue, indoor tanning is a perfect storm — young people, primarily women, indoor tan, which raises their risk of potentially deadly skin cancer. Yet, there are few prevention efforts targeting young adult women,” says the study’s lead investigator, Darren Mays, PhD, MPH, an assistant professor of oncology at Georgetown Lombardi Comprehensive Cancer Center in Washington.

Research shows that nearly 30 percent of young U.S. non-Hispanic white women use indoor tanning machines annually, and half of these women tan 10 times or more every year.

Read the full article via Probing ways to convince young women not to use indoor tanning — ScienceDaily.

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