How the alcohol industry mislead the public about alcohol and cancer

Alcohol consumption increases the risk of several types of cancer, including several common cancers | Drug and Alcohol Review

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As part of their corporate social responsibility activities, the alcohol industry (AI) disseminates information about alcohol and cancer. We examined the information on this which the AI disseminates to the public through its ‘social aspects and public relations organizations’ and related bodies. The aim of the study was to determine its comprehensiveness and accuracy.

Most of the organisations were found to disseminate misrepresentations of the evidence about the association between alcohol and cancer. Three main industry strategies were identified:

  1.  denial/omission: denying, omitting or disputing the evidence that alcohol consumption increases cancer risk.
  2. distortion: mentioning cancer, but misrepresenting the risk.
  3. distraction: focussing discussion away from the independent effects of alcohol on common cancers. Breast cancer and colorectal cancer appeared to be a particular focus for this misrepresentation.

Full reference: Petticrew, M. et al. (2017) How alcohol industry organisations mislead the public about alcohol and cancer. Drug and Alcohol Review. Published online: 7 Septmeber 2017

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