Social media boost for breast screening

More women attend for breast screening thanks to success of digital inclusion project | NHS Digital

An NHS project using social media to improve health by boosting digital inclusion has led to a 13 per cent increase in first time attendances for breast screening in Stoke-on-Trent over four years.

The local initiative saw information about screening posted on Facebook community groups, which empowered and enabled women to make appointments by reducing their anxiety around breast examinations. It also allowed them to communicate quickly and easily with health practitioners to ask questions about the screening process.

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Through this project, the North Midlands Breast Screening Service promoted their Facebook page on local community groups which their target group – women aged over 50 – regularly visited.

The screening team posted information such as patients explaining about how the screening process works and how it has affected them, and videos showing the rooms where it takes place. Posts were designed to encourage women to share them and so spread the message about the benefits and importance of screening.

The service’s Facebook page also answered questions in the group and by direct messaging, enabling women to book appointments more easily.

Full detail: More women attend for breast screening thanks to success of digital inclusion project | NHS Digital

See also: Social media could help raise breast screening take-up | OnMedica

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