On behalf of Cancer Research UK, British Heart Foundation and Diabetes UK, March 2023
It is widely accepted that within the UK the consumption of saturated fat, sugar, salt and
calories is too high. Diets which are high in fat, salt, and/or sugar (HFSS) and/or calories
increase the risk of obesity and overweight as well as other risk factors for a range of
health conditions, including heart and circulatory diseases, type 2 diabetes and some
cancers.
Cancer Research UK, British Heart Foundation and Diabetes UK partnered with the major
UK retailer Tesco in 2018, with the aim of ‘Helping you to live healthier’. The four-way UK
health partnership aims to inspire, empower and support Tesco colleagues, customers,
and their families to shift towards a healthier diet to reduce the risk of cancer, heart and
circulatory diseases, and type 2 diabetes.
In March 2022, the three charities independently commissioned YouGov to conduct
research to explore attitudes and behaviours around healthy eating and food shopping. As
part of the health partnership, Tesco provided a sample of anonymised customer Clubcard
data which also allowed YouGov to explore actual purchasing behaviours.
This research delivered insights that underpinned a policy discussion authored by the
three charities, with recommendations for how supermarkets and government can
positively impact the supermarket environment to make a healthy diet more available,
affordable, appealing and accessible to all.
Read the Report – Trolley Trends: Shifting the nation towards healthier shopping